Awora launched in January 2023. Arriving somewhat early to the modest fashion scene, we are one of the only online shopping platforms in Perth, Western Australia to offer modest swimwear to women. Our very first collection, 'The SAUDAA' Collection' features 4 hand drawn swimsuit designs, available in 6 different sizes with an optional swimming cap. Awora leaves no woman behind! 

Starting small and dreaming big! We want to play a fundamental part of creating a new movement in modest swim and activewear in Australia, expanding the choices for women.

Awora's story

The creation of Awora came after one too many failed DIY attempts at constructing a swimsuit that was comfortable, modest and stylish. But first, let's journey back! Well, It all begun in the year 2020 (a year that I'm sure none of us will be forgetting about anytime soon). For me, this was an especially memorable year because I had made a life changing decision; reverting to the religion of Islam. Born and bred in Australia, I'm no stranger to the standard swimwear that us Aussie's are accustomed to. The thought of a full coverage swimsuit never even entered my mind until I was faced with trying to find one. At first, I did a bit of DIY by attempting to throw together some old clothes that I could fashion into a swimsuit (I failed FYI). It was an ongoing struggle to find something that felt and looked good.

After deciding that the DIY getup was no longer going to cut, I dove into the world of online shopping! Not long into my great quest, I had begun to realise that although there was a selection of stores that were selling swimsuits that reflected my style and modest beliefs, they were all based overseas with the exception of 1 or 2 interstate. Living in Perth; the most isolated city in the world, came with the downside of not having local or near-by providers for this particular market. The majority of people here were buying the customary swimsuits, in which there was no shortage of local sellers! Whilst the concept of modest swimwear is somewhat well known; it's still evolving, meaning choices are limited. 

Feeling discouraged, I started to wonder how many other women were facing the exact same dilemma? That's when it happened - a moment of sudden realisation, an intriguing idea, a resolution! Why don't I just do it myself? And I don't mean the unflattering DIY getups, I'm talking about the real thing. Why don’t I design something not only for me, but all the women out there who want to look and feel good whilst embracing modesty?! So with that, and with the help of a close friend, I started my journey of designing and creating my first ever collection!

 

                                              
( Layla, Owner - AWORA )